Caribbean facts

• 39 million consumers together in total 29 countries and islands
• 8 million consumers (20%) with first world standards
• 15 million consumers have access to global media
• average purchasing power is twice as much as in
  Central- and South-America
• 29 countries/islands including Belize, Guyana,Suriname
  and French Guiana
• complex logistic structure
• complex legal structure
• complex consumer mix because of diversity of cultures.